My Company's background and KCQs.

My company:

I got iSonea through the company list.

iSonea was found through the merger of Karmelsonix of Israel and PulmoSonix of Australia. It is a medical technology company which is focus on developing non-invasive devices and mobile health apps to improve the management of chronic, costly respiratory disorders such as asthma and COPD. And their mission is to:

o   Using the innovative non-invasive devices and smart phone health apps to improve the chronic, costly respiratory diseases management such as asthma and COPD.

o   Being the leading company in the field of pulmonary acoustics.

o   Providing the job satisfaction to our employees and value our shareholders.

All the information above are got by internet.  

After viewing their annual reports and analyst reports, here is KCQ(key concepts and questions) about my company.  

Key concepts:

·      iSonea is a medical technology company.

·      They focus on using technology to help people managing those costly respiratory diseases such as asthma and COPD.

·      The new product of them named AirSonea.

·      The AirSonea product described and claims made have not been cleared or reviewed by US FDA yet. (As the picture showed)

·      Net assets declined every year.

·      iSonea is a medical technology company hence the money spend on research and promotion were significant.

·      Since they are using the technology to help people manage their healthy, and it is not popular among the world now, they spend numerous money on marketing and promotion.

·      They issued a lot of shares every year in order to financing.

·      And they also issued some options.

·      The net profit is way less than the expense every year.

·      But after AirSonea being cleared and reviewed by US FDA in the future, the net profit of the company would growth.

Questions:

Ø  There is amortisation expense in the income statement. What is this stand for?

Ø  I am confused about what makes these investors still putting their money into this company after they saw these annual reports?

Ø  I reviewed the legacy products list,  and I found out that there are only three legacy products (the new one “AirSonea” is not on the list), are they planning to investigate more innovative products to make more profit?