Sunday, March 23, 2014

My company's annual reports

There are four annual reports' link in iSonea's homepage. But the link of 2012 Annual Report couldn't be opened. Hence there are only three links of annual reports:

2013 Annual Reports:

http://isoneamed.com/wp-content/uploads/2013/10/1260652.pdf


2011 Annual Reports:

http://isoneamed.com/wp-content/uploads/2013/05/2011_annualreport.pdf

2010 Annual Reports:

http://isoneamed.com/wp-content/uploads/2013/10/1260652.pdf

My recommended reading

Recommended Reading:
There are lot of blogs’ url in wiki blog. And it is really interesting to interact with others by reading their blog. I really have a lot of fun by seeing how my fellows do their assignments and track their progress every week through viewing the blogs. All the blogs are funny and fascinating, here are my top3 blogs.

1, http://newgirlvic.blogspot.com.au/ New Girl in the City

The pinky font of title is attractive enough. And I could see how many efforts she put in this assignment by looking through the blog.

 

2, http://danielholmes96.blog.com/

This blogger’s company is Crocodile Garments.  All his posts are simple and readable. And he really made a lot of efforts, such as searched the linked articles and advertisements of his company.

 

3, http://cassieloveridge95.blogspot.com.au/

I really love Cassie’s blog. She listed every information about her company in her blog clearly. And her KCQs about her company are concise and to the point.


 

My Company's background and KCQs.



My company:
I got iSonea through the company list.
iSonea was found through the merger of Karmelsonix of Israel and PulmoSonix of Australia. It is a medical technology company which is focus on developing non-invasive devices and mobile health apps to improve the management of chronic, costly respiratory disorders such as asthma and COPD. And their mission is to:
o   Using the innovative non-invasive devices and smart phone health apps to improve the chronic, costly respiratory diseases management such as asthma and COPD.
o   Being the leading company in the field of pulmonary acoustics.
o   Providing the job satisfaction to our employees and value our shareholders.
All the information above are got by internet.  
After viewing their annual reports and analyst reports, here is KCQ(key concepts and questions) about my company.  
Key concepts:
·      iSonea is a medical technology company.
·      They focus on using technology to help people managing those costly respiratory diseases such as asthma and COPD.
·      The new product of them named AirSonea.
·      The AirSonea product described and claims made have not been cleared or reviewed by US FDA yet. (As the picture showed)

·      Net assets declined every year.
·      iSonea is a medical technology company hence the money spend on research and promotion were significant.
·      Since they are using the technology to help people manage their healthy, and it is not popular among the world now, they spend numerous money on marketing and promotion.
·      They issued a lot of shares every year in order to financing.
·      And they also issued some options.
·      The net profit is way less than the expense every year.
·      But after AirSonea being cleared and reviewed by US FDA in the future, the net profit of the company would growth.
Questions:
Ø  There is amortisation expense in the income statement. What is this stand for?
Ø  I am confused about what makes these investors still putting their money into this company after they saw these annual reports?

Ø  I reviewed the legacy products list,  and I found out that there are only three legacy products (the new one “AirSonea” is not on the list), are they planning to investigate more innovative products to make more profit?

Tuesday, March 11, 2014

Hey guys, this is Cici.

It's really nice to meet you guys.

The first step of assignment one is set-up a personal blog and post the url into wiki-blog hence everyone who take this course can see it. It is an interesting way for all the students to communicate and learning from each other. We can see how’re our fellows going with their assignments, and if there’s any question about it, we can just discuss it by posting comments. To be honest, it really help me a lot by viewing others’ blogs, I can use my classmates’ blog as reference when I was not sure what to do next. And I hope my blog could also help others in the same way. 

 Hope we can have great time during these 12 weeks.

Cheers:-)